Memory Makers is Me-One Foundation’s annual fundraiser, supporting Camp Wieser—an experience that offers adults battling cancer and their families space for joy, connection, and relief from the weight of diagnosis. Each year, Memory Maker's invites supporters to step into that spirit and help create future memories for those who need it most.

The challenge was to design a campaign that could hold both emotional depth and celebratory energy—honoring the mission while engaging donors through a themed, immersive experience.

The resulting creative brings a Western-inspired world to life (in a bowling alley) through playful illustration, elevated print materials, and expanded campaign assets—capturing a sense of warmth and joy while strengthening connection across attendees, sponsors, and the broader Me-One community.

[ no AI was used for creative development ]